In construction, who or what is the competition? You, of course, are always trying to win projects over other construction companies. However, in industries like construction, there is another enemy that must be considered.
Interoperability is kind of strange word. It definitely does not roll off one’s tongue and is not very intuitive in communicating its value to the Construction Industry. Pinning down that value is importation, because construction firms are at a tipping point with interoperability and those that get there first will be disrupters in the marketplace.